Category: Promotion

Leveraging Product Packaging

Leveraging Product Packaging for In-Store Promotions

Promotion

Product packaging plays a vital role in marketing and many brands spend considerable time and money designing eye-catching boxes and containers. However, savvy marketers recognize that packaging presents opportunities to promote products that extend beyond the basic selling unit. With some creativity, packaging can become an in-store advertisement unto itself. This article explores additional ways ….  Read More